Versterk zichtbaarheid van het merk in een routine-categorie en verhoging van kopers- en gebruikstoepassingen.
Strategie
Herlancering van het merk (design, verpakkingsvorm & assortiment), uitmondend in een nieuw schapconcept
Innovatie met nieuwe kruidenmixconcepten (Wok IT, Grill It, Tip van de Chef (met Chefkok), Krokant)
Communicatie nieuwe concepten: landelijke samplingcampagne (Silvo 175 jaar), vernieuwing website met receptentips, participatie kookboek Matthijs Vrieze
Aanpak
Marktonderzoek: shopper insights, smaaktesten versus concurrentie
Ontwikkeling nieuw design & conceptontwikkeling
Ontwikkeling NPD-innovaties & projectplanning
Communicatieplan voor handel en consument, en implementatie
Trots op
Huis-aan-huis samplingcampagne
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